Building marketing systems from the ground up.

The story so far

Where it started

I started marketing before I finished school. During my last two years of high school I did an apprenticeship at Pure Productions in Johannesburg, leading a team of more than 40 event promoters, driving over R100,000 in ticket sales, and running the promotion for Color Fest U18 and Wonderland U18.

Choosing experience over a classroom

After school I was set to study marketing, but I took a junior social media role at XYZ Media in Johannesburg instead. I ran social media for the band Rubber Duc, including their nationwide tour, and the tech brand Divoom, and grew XYZ’s own following from 60,000 to 100,000.

Moving into paid search

I wanted to work close to the numbers: the calls, forms and sales that show whether marketing is actually growing a business. Since 2022 I’ve run paid advertising for Zippy Office Furniture. I managed the Google Ads accounts behind Village n Life’s hotel and hospitality portfolio in Cape Town. Today, as Head of Paid Ads at Paint & Profits, I lead Google Ads, Local Services Ads and lead tracking for painting and contractor businesses.

Along the way I also worked in video production, supporting the JOE FILMS team on a MrBeast philanthropy project that built more than 100 water wells in Africa. See the full career history.

Today

My current focus is Iron Lead Agency, a US-focused marketing business serving home service and home improvement companies. I build it from South Africa, and I’ve written about why I chose to build a US company. Alongside it, I run the Google Ads & SEO Masterclass, a community on Skool I opened in October 2026 to teach the practical side of running campaigns well.

Going international

I’m setting up a company in the United Arab Emirates, with residency as an investor. The point isn’t only the move. I’m building an international operation that opens up business opportunities beyond South Africa and the US. It’s still in progress, and I’ll share more as it develops.

Because I’ve been through the setup process myself, I know what to expect. I informally help friends and people I know who want to set up a presence or business in Dubai, sharing what I learned and connecting them with the right official channels. Ask me about it.