Insights
Notes from the work.
Practical articles on Google Ads, Local Services Ads, local SEO, conversion tracking and building a marketing business.
- Why I Built a US Company From South Africa: The Story Behind Iron Lead Agency Why Dalton Stoltz, a South African entrepreneur, built Iron Lead Agency: a US lead generation company for contractors, and the case for thinking globally.
- LLMS.txt Explained: How to Boost AI & SEO Visibility on Your Website What LLMS.txt is, whether it helps SEO, and how to add one to your website so AI tools like ChatGPT understand and credit your brand.
- How to Transfer Google Business Profile Reviews 2026 Can you transfer Google Business Profile reviews? When Google allows it, when it won’t, and how to keep your reviews through a rebrand, move or merge.
- How To Rank in Google’s Map Pack in 2026 For Painters A practical 2026 guide for painting contractors to rank in Google’s map pack: Business Profile setup, citations, local pages, reviews and tracking.
- Local Services Ads Are Dropping Google Guarantee Google’s switch from the Google Guarantee badge to Google Verified on Local Services Ads: what changed, and what it means for advertisers.
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