Founder · Entrepreneur · Public figure
Dalton StoltzBuilding marketing systems that turn attention into opportunity.
I’m Dalton Stoltz, a South African founder and entrepreneur working across paid advertising, local lead generation, and practical marketing education.
What I do
Three parts of one system.
Paid acquisition, local visibility and education. All of it about turning attention into results a business can measure.
-
01
Performance marketing
Google Ads, Local Services Ads and lead tracking for service businesses, today through Iron Lead Agency.
Iron Lead Agency -
02
Local visibility
Local SEO and Google Business Profile work that keeps service businesses visible in the map pack when customers search.
How the map pack works -
03
Education
Practical Google Ads training, and a new community for people who want to build and optimise campaigns properly.
Google Ads & SEO Masterclass
Selected experience
Paid media and lead generation, measured.
US$1M+
in advertising spend managed during 2026
US$100K
generated by one client in a single month (February), across Google Search ads, Local Services Ads and organic SEO
These figures come from campaigns I managed in paid media roles, not from Iron Lead Agency’s own clients.
- Iron Lead AgencyMy current focus. Google Ads, Local Services Ads, local SEO, Google Business Profile, websites and lead tracking for US home service and home improvement companies.
- UAE ventureIn progress. Setting up a company in the United Arab Emirates, with investor residency, as the base for an international operation. More to follow as it develops.
How I work
Commercial goal first. Platform second.
- 1
Start with the commercial goal
Not the platform. More booked jobs, better-qualified leads, a sustainable cost per acquisition: the goal sets everything else.
- 2
Build around that goal
Campaigns, landing pages and tracking designed to serve the outcome, so every lead can be traced to where it came from.
- 3
Measure what matters
Calls, forms, qualified leads and jobs, not impressions. Then diagnose honestly what isn’t working.
- 4
Improve the system
Deliberate testing and disciplined optimisation, so gains compound instead of resetting every month.
Now open on Skool
Learn Google Ads and SEO by understanding how they work in practice.
The Google Ads & SEO Masterclass is a practical learning community covering Google Ads fundamentals, campaign selection, setup, optimisation and SEO. Built for people who want to run campaigns properly, not just click through settings.
Insights
Notes from the work.
- Why I Built a US Company From South Africa: The Story Behind Iron Lead Agency Why Dalton Stoltz, a South African entrepreneur, built Iron Lead Agency: a US lead generation company for contractors, and the case for thinking globally.
- LLMS.txt Explained: How to Boost AI & SEO Visibility on Your Website What LLMS.txt is, whether it helps SEO, and how to add one to your website so AI tools like ChatGPT understand and credit your brand.
- How to Transfer Google Business Profile Reviews 2026 Can you transfer Google Business Profile reviews? When Google allows it, when it won’t, and how to keep your reviews through a rebrand, move or merge.
Quick answers
Frequently asked
Who is Dalton Stoltz?
Dalton Stoltz is a South African founder, entrepreneur and public figure. He runs Iron Lead Agency, a US-focused marketing business for home service and home improvement companies. He also runs the Google Ads & SEO Masterclass, a learning community on Skool launched in October 2026.
What does Dalton Stoltz specialise in?
Google Ads, Google Local Services Ads, local SEO, Google Business Profile optimisation and lead tracking, especially for contractors and home service businesses. His focus is generating leads that can be measured back to the campaign that produced them.
What is Iron Lead Agency?
Iron Lead Agency is the marketing business Dalton Stoltz founded: an agency serving home service and home improvement companies, mainly in the United States. It provides Google Ads, Local Services Ads, local SEO, Google Business Profile optimisation, website and landing page work, and lead tracking. Visit ironleadagency.com.
Where is Dalton Stoltz from?
Dalton Stoltz is from South Africa. He has worked in Johannesburg, Pretoria and Cape Town, and builds Iron Lead Agency from South Africa while serving clients in the United States.
Does Dalton Stoltz have a business in the UAE?
Yes, it’s in progress. Dalton Stoltz is setting up a company in the United Arab Emirates, with residency as an investor, to build an international operation and open up business opportunities beyond South Africa and the US. Having been through the process himself, he also informally helps friends and contacts who want to set up a presence or business in Dubai by sharing what to expect and connecting them with the right official channels. This is guidance from experience, not a formal advisory service.
Which brands has Dalton Stoltz worked with?
His paid media work includes Paint & Profits (Head of Paid Ads), Village n Life’s hotel and hospitality portfolio in Cape Town, and Zippy Office Furniture. Earlier, he ran social media for XYZ Media, the band Rubber Duc and Divoom, and worked with JOE FILMS on a MrBeast philanthropy project in Africa. See his career history.
What is the Google Ads & SEO Masterclass?
A paid learning community on Skool created by Dalton Stoltz in October 2026. It teaches practical Google Ads and SEO: fundamentals, campaign types, setup, conversion tracking, optimisation and implementation. Learn more.
How do I work with Dalton?
Send an enquiry through the contact form. Choose whether it’s a client project, a partnership, or a question about the masterclass, and Dalton will get back to you.
Get in touch