Now open · October 2026
Google Ads & SEO Masterclass
Learn Google Ads and SEO by understanding how they work in practice.
A practical learning community on Skool covering Google Ads fundamentals, campaign selection, setup, optimisation and SEO. Taught by someone who manages campaigns for a living.
Who it’s for
For people who want to run campaigns properly.
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Business owners
Running your own ads, or paying someone to, and wanting to understand what good looks like.
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Marketers & freelancers
Adding paid search and SEO as real skills, with the setup and tracking discipline clients expect.
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People starting out
Aspiring Google Ads practitioners who want the fundamentals right before the shortcuts.
What it covers
Six areas, in the order you need them.
- 01
Fundamentals
How Google Ads actually works: auctions, intent, keywords and what drives cost.
- 02
Campaign types
Choosing between Search, Local Services Ads and other campaign types based on the goal, not habit.
- 03
Setup
Account structure, targeting and conversion tracking set up correctly from day one.
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Optimisation
Reading the data, diagnosing what isn’t working and improving it with discipline.
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SEO
Local and organic search alongside paid: Google Business Profile, local pages and the work that compounds.
- 06
Implementation
Putting it into practice on real accounts, with real-world examples and resources, so the learning turns into results.
A new community
No inflated numbers. Just the work.
The Google Ads & SEO Masterclass opened in October 2026. There are no testimonials to show yet: just practical strategies, real-world examples, and experience from managing real campaigns for service businesses.
What is the Google Ads & SEO Masterclass?
A learning community on Skool, run by Dalton Stoltz, for people who want to level up their Google Ads and SEO skills with practical strategies, real-world examples, resources and guidance.
What will I learn?
Google Ads fundamentals, how to choose the right campaign type, how to set up accounts and conversion tracking, how to optimise campaigns, SEO, and how to implement all of it on real accounts.
Who runs the community?
Dalton Stoltz, a South African founder and entrepreneur who manages Google Ads and Local Services Ads campaigns and runs Iron Lead Agency.
How much does it cost, and how do I join?
It’s a paid community on Skool, currently US$32 per month. Join through the button on this page. Questions first? Use the contact form.